Throughout 2021, 'Promised Land' from The Allergies has gained continuous support from hundreds of radio stations worldwide. A flurry of show-stopping singles ensured an incredible response from fans across the globe, and now they have added BBC 6 Music's 'Album of the Day' gong to the album's long list of achievements. Good work boys!
Built from scratch during lockdown, 'Promised Land' offers up a world to lose yourself in, free from any and all dark clouds. It's their Promised Land, and everyone is welcome to bask in the sunshine. Along for the ride is LA rap legend, Andy Cooper [Ugly Duckling], soul sensation Marietta Smith, dance music heavyweight, Dynamite MC, and the unmistakable voice of hip-hop royalty, Lyrics Born. Everyone got the memo, as career-best performances roll one after the other. And each singer, rapper, scratcher, and sampler, unites through the power of good good music. Highlights on the LP include the swamp blues meets half-time hip-hop monster, 'Lean On You'. The Latin funk bomb, 'Move On Baby'. Soul rollers 'New Thing' and 'Are You Ready', and the show-stopping and stirring Moby-ish beat banger, 'Promised Land'. Almost a concept album, the idea of fresh starts, strange new worlds, loss, solidarity, freedom, and the communities we find in clubs, festivals, and making and sharing music, began to come out, organically, through the song-writing process. "In a weird way the album wrote itself," says DJ Moneyshot. "We'd be lost in our own little world of hypnotic loops as days passed, and samples jumped out of the shelves, and just started to make sense as they got chopped and layered into these tracks." Early support for the singles, and response from fans across the globe, suggests that this, their fifth album, really could be something special. Come on in…
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